Dr. Lindsey Duguet · The 10 W's of Employee Engagement
Engagement doesn't happen by accident. It's a leadership discipline.
Dr. Lindsey Duguet gives your leaders ten simple questions to use every week to build connection, strengthen workplace culture, and create high-performing teams. Built in the emergency department. Proven far beyond it.
Dr. Lindsey DuguetPhysician · Leader · Speaker · Coach
Emergency physician and ED leader
Has led emergency departments across several states and organizations, from freestanding EDs to Level 1 and 2 trauma centers.
650+ units, multiple states
Co-built a real estate business leading property managers, contractors, partners and remote teams.
Born on a national stage
The 10 W's began as a presentation for physician and advanced practice clinician leaders at the TeamHealth National Medical Leadership Conference.
Practical. Applicable. Repeatable.
Every W comes with a field tool, a Monday Move and the 10 W Leadership Audit, so leaders act the same week.
Why organizations invest in this
The resignation rarely begins with the resignation letter.
It begins in moments small enough to dismiss. An employee stops volunteering ideas. A high performer goes quiet. Someone starts doing only what is required. By the time the letter arrives, that person may have been leaving emotionally for months.
Surveys, committees, slogans and wellness apps don't fix that. The daily experience people have with their direct leader does. That is where the 10 W's work.
The opposite of engagement is not disagreement. It is disconnection.
Shared language
One framework every leader can remember
Ten questions that work for a new charge nurse, a department chair, a plant supervisor or a CEO. No diagram required.
Weekly operating system
Ten minutes before Monday, not another initiative
Leaders run the 10 W's as a weekly review. No new committee, slogan or app to roll out.
Earlier warning
Hear the whispers before they become resignations
WHISPERS and WELL-BEING give managers weak signals while there is still time to act.
Measurable
See the gap between intention and experience
The 10 W Leadership Audit compares how leaders rate themselves with how their teams rate the same 50 statements.
Retention
Protect your strongest people
The PACE Check finds burnout risk in high performers who still look fine from the outside.
Any industry
The setting changes. The leadership problems do not.
Built in emergency medicine and tested leading real estate, business and remote teams.
The framework
The 10 W's: ten places to look when something feels wrong.
The 10 W's are lenses, not a checklist. When a team starts to drift, they tell a leader where to look first. Pick what you're seeing, or open any W to see its field tool and this week's Monday Move.
What are you noticing on your team?
Two-minute self-check
Where is your team's experience weakest right now?
The outlined ratings show an example team. Click a number to rate your own, based on what is consistently true today, not what you intend or what happens on your best week. The full 50-statement 10 W Leadership Audit is in the book.
From a single keynote to a full leadership program, every engagement is built around what your managers face on an ordinary Wednesday afternoon. That is where leadership lives.
For organizations
Workshops
The 10 W Leader Workshop
A hands-on session for leadership teams, department chairs, nurse managers and new supervisors.
The full framework and its field tools
A live 10 W Leadership Audit
Every leader leaves with their own Monday Moves
A copy of the book for each participant
Half day or full dayOn site or virtual
Custom proposal
Leadership program
One W a Week: the 10-Week Program
A cohort program that turns the framework into habit. One W each week, practiced on the job between sessions.
Ten short sessions, one per W
A Monday Move to practice each week
Before-and-after Leadership Audit for every participant
Leader self-ratings compared with anonymous team ratings
Group debrief with your executive sponsor
Cohorts of managersVirtual or on site
Custom proposal
Assessment & consulting
10 W Engagement Assessment
Find the W that is weakening your team's experience before it shows up in turnover.
Leader self-audit and anonymous team audit on the same 50 statements
Gap report by W, department and leader
Executive debrief with Lindsey
A 90-day focus plan for your weakest one or two W's
"Do not let a strong average hide a dangerous gap."
Hospitals, practices, companies
Custom proposal
For individual leaders
1:1 Coaching
Leadership coaching for the hard moments
For a manager facing something difficult right now, with a physician, leader and coach in their corner. Confidential, practical, and anchored in the 10 W's.
Stepping into a new or larger leadership role
A team that is drifting, or a culture you inherited
Turnover, burnout or a difficult conversation ahead
Physician and clinical leaders balancing practice and leadership
Single strategy sessionMulti-month engagementVirtual
A self-paced course for new managers and organizations onboarding leaders at scale.
Ten video modules, one per W
Field tools and worksheets to download
The 10 W Leadership Audit
Team licenses for organizations
Founding-member updates
"Employee engagement is not a healthcare problem. It is a human one."
Who it's for
Built for hospitals. Useful anywhere people lead people.
A hospital leader trying to reduce turnover, an owner growing a company, a manager leading a remote team and a supervisor responsible for ten people all meet the same human problems.
Hospitals and health systemsPhysician, APC and nursing leadership
Emergency and clinical departmentsHigh-pressure, around-the-clock teams
Physician groups and practicesPartners, managers and front office
Business owners and companiesGrowing teams, local and remote
Executive and HR teamsCulture, retention and leader development
Conferences and associationsKeynotes, breakouts and retreats
Speaking
Bring Dr. Lindsey Duguet to your stage.
Lindsey speaks the way she leads: with emergency-department clarity, real stories from the bedside and the boardroom, and tools your audience can use the next Monday. The 10 W's were first presented to physician and APC leaders at the TeamHealth National Medical Leadership Conference.
Signature keynote
The Rules of Engagement: The 10 W's Every Leader Needs
The full framework in one talk. Audiences leave with a ten-question weekly operating system for their teams.
Retention & trust
Don't Wait for the Survey: Hearing the Whispers Before They Become Resignations
How leaders surface what people are saying quietly, using the HEARD Check, before it turns into a crisis.
Burnout & well-being
Protect the Person, Not Just the Productivity
Sustainable high performance in high-pressure work, built around the PACE Check. Ideal for healthcare audiences.
Culture & accountability
Leadership Is Experienced, Not Intended
Closing the gap between what leaders mean and what teams live, through WINS and WALK. A strong closing keynote.
KeynoteBreakout sessionHalf- or full-day workshopLeadership retreatGrand rounds and medical staffVirtual events
The book
The Rules of Engagement
The 10 W's of Employee Engagement
How great leaders build connection, strengthen workplace culture, and create high-performing teams. Filled with real-world examples, practical tools and a field guide you can use immediately.
"Your people do not need a perfect leader. They need a present, purposeful, and consistent one."
Dr. Lindsey DuguetPhysician · Leader · Speaker · Coach
Dr. Lindsey Duguet is an emergency medicine physician, leader, speaker, coach, entrepreneur and author whose work centers on one question: what makes people want to engage?
She has led emergency departments across multiple organizations and states, from freestanding emergency departments to major trauma centers. The 10 W's began as a presentation she prepared for physician and advanced practice clinician leaders at the TeamHealth National Medical Leadership Conference. Her leadership work has included building teams, improving operations, developing leaders, navigating organizational change, and creating cultures where people perform at a high level without losing the human connection that makes the work meaningful.
Outside of healthcare, Lindsey and her husband built a multi-state real estate business of more than 650 units, leading employees, property managers, contractors, partners and investors. That experience became the foundation of The Rules of Engagement: industries change, but the fundamental human questions of leadership do not.
She is also a wife, mother of three, mentor, artist, and enthusiastic builder of ambitious ideas, living with her family on a small farm that includes, among other animals, a zebra.
Why the four-leaf clover?
Lindsey has found thousands of them, and often gives them to patients and the people she meets. It's on the cover for the same reason it's here: small, rare things are worth noticing.
Free introduction call
Start with a free 30-minute call.
For leaders, HR teams and event planners. No pitch deck, no obligation.
Tell Lindsey what you're seeingYour team, your organization or your event.
Look at it through the 10 W'sFind the W most likely weakening the experience right now.
Leave with a next stepA keynote, workshop, program, coaching or simply the book. Whatever fits.
Questions
Frequently asked
Is this only for healthcare organizations?
No. The framework was first built for physician and clinical leaders, and Lindsey has applied it leading teams in real estate and business. Any organization where people lead people can use the 10 W's. Examples and exercises are tailored to your setting.
Can sessions be delivered virtually?
Yes. Keynotes, workshops, the 10-week program and coaching can all run virtually, on site, or as a mix.
How is a workshop or program customized?
Most engagements start with the free call and, for larger teams, the 10 W Leadership Audit. The weakest W's in your results decide where the session spends its time.
What happens on the free 30-minute call?
Lindsey listens to what you're seeing, looks at it through the 10 W's with you, and recommends a next step. If the best next step is simply the book, she'll say so.
Do you offer bulk pricing on the book?
Yes. Team packs of 10 signed copies are available below, and larger orders for leadership teams, conferences or onboarding programs can be quoted.
